Image from freeimages.co.uk/
Fritz Grobe and Stephen Voltz (“The Diet Coke® and Mentos® guys”) launched the event–and some paper airplanes. The fun demonstrations made some serious points about the creative process.
Grobe and Voltz use the 1-10-100 model in creating viral videos for their company EepyBird. They start with Experiment One, the raw idea. Then they experiment with the properties of their given materials and generate as many ideas as they can. The paper airplanes modeled differences between experiments. With steady work they create a rough prototype, which they call Experiment Ten.
To get beyond Experiment Ten Voltz and Grobe recommend the following strategies:
- Be obsessive (Keep exploring. Build expertise in your domain.)
- Be stubborn (Keep pushing through. Don’t fear failure.)
- Be extreme (Play with scale. Go big! )
- Limit yourself (Set parameters. Find a focus.)
Eventually you’ll reach Experiment 100, an extraordinary product.
Voltz and Grobe may have become overnight sensations, but their success comes from a spirit of lifelong learning. This same spirit animates information literacy
Next week I’ll share what I took away from the other sessions. In the meantime have a creative week!