On Tuesday I listened to a webinar (Linacre, Krajewski, & Bell, 2016) on communicating research to laypeople. This topic got my attention for two major reasons.
First of all information literacy deals very much with issues of audience (Association of College & Research Libraries, 2015). The Authority is Constructed and Contextual frame invites us to question the research the media invoke as expertise. The Format as Process frame shows us that different formats come from the goal of reaching particular audiences. The Scholarship as Conversation frame reminds us to include the public in the conversation.
This last point leads to my second overall reason why audience matters. We want to share our research for the greater social good, but sharing our research is also a practical good. When they don’t know about our work or when the work is misrepresented by the media, laypeople would logically question the value of higher education. By sharing our research in an audience-friendly way, we’re proving our worth.
Association of College & Research Libraries. (2015). Framework for information literacy for higher education. Retrieved from ACRL website : http://www.ala.org/acrl/standards/ilframework
Linacre, S., Krajewski, R., & Bell, S. (2016, May 17). Research in the real world [Video file]. Retrieved from http://lj.libraryjournal.com/category/webcasts/#_